Think Dirty

Why You'll Trust Think Dirty: Empowered Choices, Simplified

Instant Clarity with a Scan: Simply scan a product's barcode in-store or at home. Within seconds, get an easy-to-understand rating on a scale from 0 (clean) to 10 (dirty), along with a detailed ingredient breakdown.

Transparent, Research-Backed Data: Ratings are based on ingredient information from authoritative sources like the Environmental Working Group (EWG), regulatory bodies, and published scientific research, not anecdotal evidence.

Personalized Shopping Guidance: The app learns your preferences and sensitivities. Filter searches for products free of specific allergens or concerning ingredients like parabens, sulfates, or synthetic fragrances.

Discover Cleaner Alternatives: Don't just learn what's in your current product; instantly find and compare highly-rated, cleaner alternatives that match your needs, from shampoo to laundry detergent.

Build a Healthier Home Profile: Keep a digital log of all the products you scan and use, helping you visualize and gradually transition your entire home to a cleaner, non-toxic environment.

Key Features That Drive Transparency: How the App Works for You

The "Dirty Meter" & Ingredient Breakdown: Each product receives a clear numeric and color-coded rating. Tap on any listed ingredient to see its individual score and a plain-language explanation of associated health concerns (e.g., endocrine disruption, allergies, carcinogenicity).

Extensive Product Database: Access information on millions of cosmetics, skincare, hair care, baby products, and household cleaners from markets across North America and beyond.

Community-Driven Insights: Read and write reviews, see what products are trending in the clean community, and get real-world feedback from users with similar concerns.

Clean Shopping Lists & Favorites: Create lists for your next store run, save your favorite "clean" finds, and share product reports or recommendations with friends and family directly from the app.

Educational Resources & Blog: Go deeper with in-app articles and guides that explain common toxic ingredients, regulatory loopholes, and tips for a non-toxic lifestyle.

How to Start Your Cleaner Journey: Your First Steps

Taking control of your product choices is as simple as reaching for your phone.

Click “Check All Versions” below to download and install the Think Dirty® app on your device or browser.

Open the app and create a free account to save your scans, lists, and preferences.

Start scanning! Grab a product from your bathroom shelf, kitchen counter, or laundry room. Point your camera at the barcode and let the app work its magic.

Review the results. Examine the overall rating and tap to explore the details behind each ingredient's score to understand the "why."

Use the "Find Similar" or "Search" feature to discover highly-rated, cleaner alternatives for any product that scored higher than you're comfortable with.

Build your first "Clean Wishlist" for your next shopping trip and begin gradually replacing products as you run out, making the transition to a healthier home manageable and informed.

Walking down the beauty or cleaning aisle can be overwhelming, not just because of the countless choices, but because of the nagging question: "What's really in this?" Ingredient lists are often filled with unpronounceable chemicals, greenwashing is rampant, and it's hard to know whom to trust. Think Dirty® was born from a simple, powerful idea: to give you the clearest, most straightforward information about the potential health impacts of the personal care and household products you use every day. This innovative app lets you scan a product's barcode and instantly see a transparent "Dirty Meter" rating, breaking down each ingredient's concerns based on credible toxicity and regulatory data. It's more than an app—it's your empowered shopping partner, cutting through the marketing noise to help you make cleaner, healthier choices for yourself and your family with confidence and clarity.

Why You'll Trust Think Dirty: Empowered Choices, Simplified

Instant Clarity with a Scan: Simply scan a product's barcode in-store or at home. Within seconds, get an easy-to-understand rating on a scale from 0 (clean) to 10 (dirty), along with a detailed ingredient breakdown.
Transparent, Research-Backed Data: Ratings are based on ingredient information from authoritative sources like the Environmental Working Group (EWG), regulatory bodies, and published scientific research, not anecdotal evidence.
Personalized Shopping Guidance: The app learns your preferences and sensitivities. Filter searches for products free of specific allergens or concerning ingredients like parabens, sulfates, or synthetic fragrances.
Discover Cleaner Alternatives: Don't just learn what's in your current product; instantly find and compare highly-rated, cleaner alternatives that match your needs, from shampoo to laundry detergent.
Build a Healthier Home Profile: Keep a digital log of all the products you scan and use, helping you visualize and gradually transition your entire home to a cleaner, non-toxic environment.

Key Features That Drive Transparency: How the App Works for You

The "Dirty Meter" & Ingredient Breakdown: Each product receives a clear numeric and color-coded rating. Tap on any listed ingredient to see its individual score and a plain-language explanation of associated health concerns (e.g., endocrine disruption, allergies, carcinogenicity).
Extensive Product Database: Access information on millions of cosmetics, skincare, hair care, baby products, and household cleaners from markets across North America and beyond.
Community-Driven Insights: Read and write reviews, see what products are trending in the clean community, and get real-world feedback from users with similar concerns.
Clean Shopping Lists & Favorites: Create lists for your next store run, save your favorite "clean" finds, and share product reports or recommendations with friends and family directly from the app.
Educational Resources & Blog: Go deeper with in-app articles and guides that explain common toxic ingredients, regulatory loopholes, and tips for a non-toxic lifestyle.

How to Start Your Cleaner Journey: Your First Steps

Taking control of your product choices is as simple as reaching for your phone.

Click “Check All Versions” below to download and install the Think Dirty® app on your device or browser.
Open the app and create a free account to save your scans, lists, and preferences.
Start scanning! Grab a product from your bathroom shelf, kitchen counter, or laundry room. Point your camera at the barcode and let the app work its magic.
Review the results. Examine the overall rating and tap to explore the details behind each ingredient's score to understand the "why."
Use the "Find Similar" or "Search" feature to discover highly-rated, cleaner alternatives for any product that scored higher than you're comfortable with.
Build your first "Clean Wishlist" for your next shopping trip and begin gradually replacing products as you run out, making the transition to a healthier home manageable and informed.