Amazon Shopping

The Amazon Shopping app is Amazon’s official mobile application, designed to provide a seamless and personalized shopping experience on iOS and Android devices. It offers a wide array of features to help users browse, discover, and purchase products efficiently.

Key Features of the Amazon Shopping App (2025)

1. AI-Powered Shopping Guides

Amazon's AI Shopping Guides assist users in making informed buying decisions by offering tailored advice based on preferences and past shopping behavior. These smart guides represent options top suited to individual needs, boosting the overall shopping experience.

2. Enhanced Product Discovery

Interests: This feature allows users to create personalized shopping prompts tailored to their interests, price limits, and preferences. Amazon then finds relevant products as they become available.
View in 3D: Utilize augmented reality to visualize products in your own space, providing a realistic sense of scale and detail before making a purchase.
Virtual Try-On: Try on products virtually, such as clothing or accessories, to see how they would look on you before buying.

3. Voice and Audio Assistance

Rufus: Amazon's AI-powered shopping assistant that can answer questions and provide product recommendations.
Audio Highlights: An AI-generated audio feature that provides concise product details, helping users make quick decisions.

4. Seamless Cross-Site Shopping

The app now allows users to discover select products from other retailers and purchase them directly through Amazon's interface. This feature enhances product availability and convenience.

5. Enhanced Visual Search

Amazon Lens: Scan barcodes or images to find products quickly.
Find on Amazon: Use your camera to locate items in the real world and find them on Amazon.
View in Your Room: See how furniture or decor items would look in your space using augmented reality.